ROLE: DESIGN & ART DIRECTION
BCA is a young aspiring advertising agency located in Moscow. Despite being in the business for only several years they have already worked for such brands as Ford, Valio and Carlsberg.
The task for this pitch was to design a main page for their website, which should reflect the brand values of BCA and present the company as creative, dynamic, young but still reliable.
Most recent projects from the portfolio are represented in blocks of different size “growing“ from the lower left corner where the logo is located. Grid system was calculated in a way that layout responsively changes in order to fit all popular screen widths.
The amount of projects that can be displayed in the layout is not limited, so the whole thing can be as high and as wide as the biggest screens. A simple set of rules for choosing the size and color was also sketched in order to implement this automatically.